Madrid International Arts Festival

Bringing an awards gala to life through lighting, sound and lasers

Held at the TAI School of Arts, WE:NOW Awards Ceremony was a remarkable event that brought together talents in the areas of Visual Arts, Performing Arts, Film and Music.

At BeatMe Lab we had the honor of participating in both the production and the LED lighting and visual execution of the event, in close collaboration with the lighting designer Lola Barroso.

For this gala, it was decided to dispense with a traditional presenter, replacing him with an audiovisual show which guided the transition between scenes of artists, award winners and presentations. For that, we had the opportunity to design the lighting with LED bars and a laser show synchronized with the music and visual content of the group The Low Flying Panic Attack, enhancing and transforming the ephemeral spaces and creating an environments that captured the essence of the event and leave a lasting impression on all attendees

WE:NOW Commitment

A space for connecting and promoting artistic talent.

WE:NOW is committed to promoting art through dissemination, cultural interconnection and recognition of its innovative value. The festival is an initiative that seeks to inspire, empower, make visible, celebrate and reward talent in the Visual Arts, Performing Arts, Music and Film. It promotes artistic creativity internationally to foster global understanding and dialogue, using artistic tools as a driving force for social transformation.

This initiative supports artists and creators in the realization of innovative and authentic projects, offering tools for the development of their work, its monetization, dissemination and visibility. These tools include a streaming platform, the WE:NOW app and a festival where they can expose their work to the world.

Awards and Highlights

The awards ceremony for the winners was carried out by the Presidents of the Jury: José Luis Rebordinos in Filmaking, Zahara in Music, Carolina África in Performing Arts and Jorge Fuembuena in Visual Arts.

It also featured the opening and closing by The Low Flying Panic Attack and presentations by award-winning artists such as Catalina Carrasco and the duo José Venditti and Marta Verde. In addition, two winning short films were screened in the Film category: «A la sombra del río» by Emiliano Reyes and Jesús García, and «Confessions of an English Ant-Eater» by Alex Crumbie, as long as he visualarts project «Acherontia» by Joan Calsina, Jan Mateu and Georgina Botella.

Uniting Creativity and Community

A Recap of the WE:NOW Gala Celebration

The WE:NOW Awards Ceremony was an unforgettable celebration that highlighted the talent and creativity of artists from various disciplines. We’re proud to have been part of this transformative event, which not only promoted art and culture but also strengthened connections between creators and the audience, fostering an environment of diversity and artistic excellence.